The Red House Furniture Store- 502 S Elm St High Point, NC
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A shining example of modern furniture rental in the Los Angeles area. The Red House Furniture Store is a furniture store located at 502 S Elm St, High Point in North Carolina state. "We thought the idea was hilarious to use race and racial reconciliation as a marketing angle," Neal said Monday. "We also knew it would raise eyebrows and spark discussion." The Red House, in business for about 50 years, hooked up with the duo after a company it uses to extend credit to customers offered to pay for a free Internet ad.
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Even more so than fashion week, the fair consumes the city. Luckily, there were so many interesting presentations on view that braving the crowds felt well worth it. Every so often, the ad cuts to two singers wearing white pants, colored shirts and bad ties harmonizing the jingle, "At The Rrrreeeddd House ... where black people and white people buy furniture."
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"It kind of confused me about how when people saw that commercial it affected them to that point to where they would want to go into detail about their ethnic upbringing… I still have a hard time understanding it," he said. Initially, much of the national exposure focused on whether the commercial was racist. Its creators said it wasn’t – it was simply racial, having to do with race in an off-the-wall way.
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Our store is stocked full of furniture at prices that are guaranteed to be the lowest you’ll find. At Red House, we will help you furnish your home with beautiful, quality furniture at prices you can truly afford. The aesthetic was institutional furniture meets Italian grandma’s house. Formafantasma also debuted a new series of utilitarian but delicate lights for Flos made from LED strips enclosed in thick glass panels. A design and lifestyle brand providing high-end indoor & outdoor furnishings. As a matter of policy, BBB does not endorse any product, service or business.
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"They got the idea to do the commercial off the diversity of customers coming into the store," he said. Many marketers try to go viral but few are as successful as Red House. Slate.com Writer Chris Wilson tracked 10,000 videos hatched on YouTube last July and found that in a month only 250 got more than 1,000 views and just 25 cracked 10,000. YouTube hasn’t said how many hit 2.5 million, but it must be a tiny fraction.
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Leggett & Platt recently suspended its new "Virgin Mattress" social media campaign and video, which sparked strong reactions, although it may be reintroduced later. The video series portrayed an engaged couple’s search for a "virgin" mattress that hasn’t been used by another couple. One reason the Red House video was so widely seen was that media organizations focused on the controversial aspect of bluntly giving a racial endorsement of the store. "What’s happened with these viral media is that anyone with a simple camera can make their own video and post it on YouTube," Tashjian said, adding, "It gives every citizen a big megaphone to tell their story." "Viral marketing really is word of mouth on steroids," he said. "You tell two people. I tell two people. They tell two people and before long, it’s a lot of darn people."
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Patalano has received e-mails from people as far away as Australia. One woman from Tennessee wrote to say she was thankful once-divisive race relations now can be treated in a lighthearted way. HIGH POINT — Anyone doubting the clout of viral marketing should talk to Steve Patalano, vice president of Red House Furniture, a single-store retailer here. Red House Furniture Store is a family owned and operated business. We first opened in 1962 and for over 50 years we have been High Points total home furnishings store. We’ve helped thousands of people throughout the area furnish their homes with beautiful affordable furniture and appliances.
"The way we did it, it didn't seem like nothing bad," said Hill, 43. "We're just like family around here. And the customers are like family to us. I just didn't see anything wrong with it." Hill stares into the camera and says, "I'm Johnny, aka Ten-Gauge. I work at The Red House and I'm white. I like deer hunting and bass fishing and extending credit to all people."
Commercial makes Red House Furniture a YouTube sensation
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As the Lexus drove off, that delivery driver followed the car for several blocks and watched as the dog gave chase and desperately tried to jump back into the car. Eventually the Lexus sped off at Cherry Avenue and Pacific Coast Highway, leaving the dog behind. Her personal connection to her clientele, incomparable level of service and consistent goal to strive to meet their needs makes Robina Benson a brand that is synonymous with trust and passion for design. Featuring high quality design furniture with a range of styles to suit any décor. Discover the latest collections of modern and luxury interior furniture, crafted by some of the world’s top designers.
The ad, which debuted April 20 and is only available online, has the grainy feel of a homemade late-night TV spot. Employees and customers haltingly read lines off cue cards, occasionally attempting to gesture as they talk. "For a while, we couldn't do anything but answer the phone. 'Yes, we're a real store. Yes, that's a real ad,'" said vice president and manager Steve Patalano.
Call one of our expert customer service representatives today to find out just how quickly and easily AFR can get you set up in a furnished space you love. Ellen Gefen, whose video production company, Gefen Productions, produces thehome.com and "High Point Market Live," said companies must understand that the new media will put them under a microscope for analysis by customers. They must make sure they are comfortable with how they are portrayed, know what audiences they are playing to, and be ready for a backlash, she said.
We are the only store in the area that offers in store financing. Viral marketing can spread exponentially – like a virus, said Ed Tashjian, chief marketing officer for furniture source Home Meridian International, parent company of Pulaski and SLF. Patalano said that for months afterward the store’s phones rang constantly with calls from viewers across the country who had seen the video, the vast majority of whom liked it. He also got a blitz of e-mails from a diverse audience talking about their racial experiences.
While it still is a ways behind the currently most popular YouTube video, Lady Gaga’s "Bad Romance" with more than 202.5 million views, the Red House spot’s viral marketing success is almost unheard of for a furniture retailer. The brand’s name pays homage to the cult Italian designer Carla Venosta, who created modernist furniture and interiors in the 1970s and ’80s. Patalano says complaints have been few and far between, and the ad has brought more than page views. A couple from Georgia who bought furniture at the store Saturday told workers they were there because of the ad.
In case you're wondering, Johnny "Ten-Gauge" Hill (he likes to hunt) and Richard "Big Head" Pina (well, he's just got a big head) really work for the store in High Point, in central North Carolina. And the store's racially inclusive — if ham-handed — sentiments are real. Back in High Point, Red House sold box after box of store T-Shirts after the commercial came out. Consumers stopped by to have pictures taken under its sign or with video stars Pina and Hill, who were often asked to autograph T-shirts.
Patalano said the store was chosen by MicrobBilt, a reseller of credit reports, which wanted to make YouTube commercials for some of its clients. MicroBilt sent comedy duo Rhett McLaughlin and Link Neal, who own a video production company in Fuquay-Varina, N.C., to do the spot. They have created Web videos for McDonald’s, Alka-Seltzer and other big brands.
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